A headshot image of Graeme Mackenzie, framed in a circle.

Results-Driven Experience

10 years of designing and implementing fun user experiences that keep them engaged and coming back for more. When creating new user experiences, ensuring that the user has fun while still meeting business goals is the best way to play. 

I have a decade of experience designing content, features, and systems that keep users coming back for more. I am skilled at KPI and data-driven design, which has the best of both worlds between hitting business goals and keeping the user happy. I have spent my career in games creating joyful experiences and now expanding my experience to software with my newly completed PM course and ongoing Google UX certificate.

Let’s Work Together →

What I do

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Feature System Design

I have years of experience designing new features and reinvigorating existing systems for live service titles.

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Product Management

I completed the Product HQ certified Product Manager Course. Created a case study of Happy Tails hiking app.

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UX Design

Coming Soon! Currently working on a Google UX certificate. 

Selected Works

Happy Tails Hiking App

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Connecting you and your dog to the best trails

Created a case study designing a dog-forward hiking app. Helping pet owners find trails, walks and dog parks in their local area and beyond.

View on Miro →

Zynga – Daily Puzzles

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Letter Lock and Guess Word

Letter Lock, a Play on the classic word scramble games. The player must find a set number of words by rearranging the columns of letters vertically. As you play, you’ll unlock more columns of letters to form larger words. But watch out: you only have three lives to find them all!

Guess Word, our take on the Wordle format, but with the WWF word scoring. Guess the word in 6 tries or less; the fewer the attempts, the higher the score. The higher the score, the higher the reward.

Letter Lock →

Guess Word →

Zynga – Word Dash

Word Dash promo image, showing timed event with tiered prizes.

Race against other live players to earn a reward.

Players must make moves that reach a specific target score to earn points in the race. First across the finish line wins and advances to the next stage.

Zynga – Prize Palace

Prize Palace promo image, showing timed event with grand prize reward.

Will you make it to the top for the grand prize, or bust out and lose it all?

Enter the palace and win big with 40 reward-packed levels to go through.

Zynga – Super Score

Super Score screen collage, showing competitive scoring and push notifications.

Classic Words with Friends gameplay with crazy over-the-top scores

Try out our new mystery tile with a chance to hit one of our new bonus tiles, Fire Tile, Powerful Letter, Points Plus, Quadruple Word and finally Quadruple Letter.

Zynga – Clubs

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Cooperative and Competitive Play

WWF clubs feature, join or create a club with up to 30 players and create new friendships along the way as you challenge each other and collect trophies. Compete with other clubs on the leaderboard for in-game rewards and club coins. Spend your new coins at the club shop for all your favorite rewards and exclusive cosmetics. 

Zynga – Warner Bros. License Approval

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Licensor Review for Game Content

Created licensor decks to get approval for Harry Potter story and game content. Included Art proposals, copy text, feature and game mechanic designs. 

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